Lead research and follow-up
Every lead researched, qualified and followed up. Inside your CRM.
The research nobody has time for. The inbound that waits three days. The follow-up that depends on someone remembering. We build the system that finds the person in charge, checks them against your criteria, drafts the follow-up in your voice and keeps the record current. Your team reviews and sends.
Agent run
Continuous
Research
Target accounts found and researched overnight.
Enrichment
Every field your CRM needs, written in.
Qualification
92Ranked against your criteria. Top of the list.
Follow-up
Drafted in your voice. Your team hits send.
Your team
Just sells.
The run your team gets after handover.
What leaks today
- Target accounts nobody had time to research
- Inbound leads answered days late, or not at all
- Follow-ups that depend on someone remembering
- A CRM that is weeks behind reality
- Selling hours spent on lookup and typing
What you get instead
- Every target account researched and checked, on schedule
- Every lead qualified against your criteria, fast
- Every follow-up prepared, on time, in your voice
- A CRM that updates itself
- Selling hours returned to selling, measurably
Exactly what the build includes
- Accounts and inbound leads researched against the criteria you set, on schedule
- The right person found and their details checked, not guessed
- Qualification your team can audit, with the reasoning attached to the record
- Follow-ups drafted in your voice, for a person to review and release
- Written into the CRM you already use, so nobody has a second place to look
- Training and handover, so your team runs and changes it without us
Acceptance criteria, for example
Agreed in writing before the build. The system ships when it meets them; until then, we keep working at no extra cost.
- Response time: every inbound lead gets a qualified response inside the window we agree
- Coverage: every target account researched and touched on schedule, none skipped
- Qualification precision: the system's decisions match your team's judgement on a held-out sample
- Hours returned to selling: manual research and follow-up time measured before and after
Works inside your stack
No new platform to adopt. The system reads and writes the tools you already run. Typical stacks we build into:
CRM
- HubSpot
- Salesforce
- Pipedrive
- Zoho CRM
- Microsoft Dynamics 365
- CentralStationCRM
Email, calendar & sources
- Google Workspace
- Microsoft 365 / Outlook
- Your ERP or shop system (via API)
Different stack? That is a diagnosis question, not a blocker. If it has an API, we can build into it.
True of every build we do
- Fixed price
- Quoted once after the diagnosis, invoiced once. No day rates and no running meter.
- Criteria in writing
- We agree what the system has to do, and how it will be measured, before anything is built.
- It ships when it passes
- Tested on your data against those criteria. Until it passes, we keep working at no extra cost.
- You own everything
- Code, prompts, data, accounts, documentation. Yours from day one, so there is nothing to be locked into.
- Your team runs it
- Training and a handover built for people who did not write it. If you never speak to us again, it keeps working.
How you buy it
The same three steps for every job we take on. You can stop after either of the first two.
Step 1
Diagnosis
EUR 4,900, two weeks
What this work costs you today, what a system would take off your team, and a fixed quote with the acceptance criteria written down. Credited in full against a build that starts within 90 days. If it finds no job worth building, you get the fee back.
Step 2
Build
from EUR 14,900, fixed after the diagnosis
Built into the tools you already run, so there is no new platform to adopt. Tested against the criteria we wrote down, on your data. It ships when it passes, with training and full ownership.
Step 3
Run
optional
The answer to who owns it after we leave: monitoring, exception handling, and changes as the business changes. You own the system either way and your team is trained to run it, so this is a choice rather than a dependency.
See it in your industry
Wholesale & Distribution
Every dealer inquiry answered, qualified, and in the CRM
Manufacturing & Machine Builders
Quote requests researched and routed before the competitor replies
Professional Services
No proposal goes quiet again
Multi-Location & Franchise
Every location answers like your best location
Consumer Brands & D2C
Retail partnerships found and qualified while you ship orders
Questions buyers ask
What is the risk for us?
Low by construction. It starts with a two-week diagnosis on your real data, the price is fixed before anything is built, and the system ships only when it meets the criteria we agreed in writing. Until it does, we keep working at no extra cost. You own everything from day one, so there is no lock-in.
How does it fit our tools?
It works inside the stack you already run: your CRM (HubSpot, Salesforce, Pipedrive, or similar), your email, your data sources. We do not replace your tools. We remove the manual work between them.
How much of our time does it take?
Plan for a kickoff session, a short weekly check-in, and a training session at handover. The diagnosis needs access and a few hours from the person who knows how leads reach you today. After handover it is meant to cost you less time, immediately.
How long does it take?
Two weeks for the diagnosis, then typically 4 to 8 weeks from kickoff to handover depending on scope. Your fixed quote includes the confirmed timeline for your case.
Do we really own everything?
Yes: the code, the prompts, the data, the accounts, and the documentation. Your team is trained to run and extend it. If you never speak to us again after handover, it keeps working.
Does it send emails on its own?
You decide. The default is that it researches, checks, qualifies and drafts while your team reviews and releases. That keeps quality in your hands and stays on the right side of outreach law in the EU and the US.
Why should we believe you can do this?
Because we run it ourselves. This is the job Mapular AI does in its own business, which is the one place we can show you the inside of the system rather than describe it. Ask on the call and we will walk you through ours.
Not sure this is the first thing to fix? That is what the two-week diagnosis decides. It puts every candidate job in order and says out loud what is not worth building yet.
Find out in 25 minutes whether this fits.
Bring how leads reach you today. You leave knowing whether this is worth building, what it would be measured on, and what it would cost.